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Marketing

For Sale

Image courtesy of Diane Parkhouse

Let me start off this post with little caveat, I am not writing this in response to any one person or event. I am not attempting to insult or put down anyone. That is the last thing I want to happen. I apologize in advance if it comes across that way. If you feel I have crossed the line, feel free to let me know directly or through the comment section below. Thank you.

Before I became a teacher, I was involved in retail sales for a number of years. I sold many things including cameras, computers, computer classes, and so on. I will be the first to admit that I am not ‘sold’ on selling techniques. I feel they depersonalize things to the point of almost dehumanizing the purchaser. When you become focussed on the sale more than the person, you are reducing the person to their money. I believe the job of a sales person should be that of assistant. You need to assess what the person needs and then help them find what works best for THEM, not your pocketbook. You are the person who (should) know the product or service best and then connect what the person needs or wants to what matches them.

Being a teaching professional sometimes forces us to take on the role of salesperson. We need to market ourselves in order to get the position we need. Waiting around for the ‘right job’ to come along rarely works and often leads to disappointment. There is a place for ‘selling’ ourselves as professionals, but I fear that we often start to take on the characteristics of the salesperson that we hate the most. Here are some of the things to think about: Continue reading Marketing